Hello Directors and Managers, time to engage in Social Media is Now!

Today, customers are expecting to hear from the leadership team on social media channels, as a
direct way to connect and engage with prospective service providers, brands they love, architects behind products they love and causes they support. I am not talking just about B2C consumers here, but very much about B2B customers as well.

Remember, artificially just trying to be someone else to create a larger than life persona, just don't fly in the long run, and you are not going to like that fake persona yourself, either. So be yourself, but be conscious in not disclosing confidential info, and also be aware of the damage a bad comment in Blog or else-where can cause.

A Leader's (Especially, CXOs/Directors/Managers/Architects) engagement in social media raises the brand profile and instills confidence in your company’s core team. Those who engage with strong positive commitment over a longer period, are better equipped to lead a company or a product or a Service line. Better communication, improved brand image, and higher level of transparency is the order of the social world today, and it is important for the Managers and CXOs to pull up the socks and start engaging!

So, now what Social Media channels? This is a more complex to answer, but the quick answer for a tech firm would be to start with a Blog or Active Discussions in LinkedIn Groups. Again, it is important to be yourself, and let the world know who you are, the way you are, and listen to your thoughts and ideas.

For more tips on taking your brand to next level, please read this blog