Small Business Incubation on web to WOW on Cloud

From Small Business Incubation on Web to WOW on Cloud

Terms like Incubation on Web to 'WOW on Cloud' may sound like a marketing buzzword!. But, i could not find any other way to sum up the experience and process that a traditional small business CEO or a startup founder goes through.

Using a three step process, let me explain the process of getting the right incubation on web, on the social web, all the way to what i call as 'WOW on Cloud' which is the phase of 'optimum productivity' and 'optimum efficiency' resulting in increased business from web and customer delight.

This structured process provides a controlled environment for business on web from the time the first customer enters the web site until dominant rankings or thriving customer conversions happens

Why should your company go for 'Incubation on Web' than just getting started?

It is much like a curriculum for kids. For a grown up and successful adult, the curriculum might look simple and very obvious things to do. But for a kid, getting the ideal launch pad is the key to better performance in life and career ahead.
Yes many firms, may skip the 'Incubation step' or professional help, making assumptions and inputs received through their friends and colleagues. Remember, many of them have not started a company (nor they have experience running a firm)so they could be totally wrong. Here is where professional consulting will help.

A structured incubation from thorough professionals or reputed internet firms is strongly recommended to avoid wastage of precious time involved with miss-steps.

Who should get Internet Incubation?

 1. If yours is a traditional small business company, looking for the right start on web.
     Or
 2. If yours is an Internet company which is about to get launched.

   How to get your Small Business Incubated?

   To make sure, basic steps are done right, you need a certain level of consulting and due-diligence from Gurus of Web development and Web Marketing. First and fore-most is to find a right firm who can do the consulting at a reasonable cost.
   Well, here is the catch. It is very easy to fall prey to sharks on the web, who are just out there to make money. Just like in any other field, make sure the firm you choose (e.g. Company A) are able to do a due-diligence for your company at a reasonable cost without any upfront commitment for the Incubation to WOW project.
 Ask for previous sample due-diligence reports that Company A or B has prepared in the past.

 It is must be clear that at the outset that, based on the output of the due-diligence meeting or report, you might decide to get the actual action items done through another firm. So, with this model, Company A who is chosen for due-diligence, will be motivated to provide an accurate Study and Action Items + Next steps with right costing and time-line.

  Due-diligence report is the key

  Most small businesses require a 1/2 day session with Web Gurus, to understand your core business, challenges, your process. Make sure you assign the right personnel to assist the Web Guru, so that the process goes smoothly and gets concluded in a day.

   Due-diligence report prepared during incubation process, may contain a variety of action items.

   1. It could be as simple a 5 page html website that is much cheaper to setup, OR on the end the recommendation could be, a highly customized website including payment gateway supported in local currency.
   2. A business email with traditional hosting could be recommended OR on the other hand, a Google Apps or Office 365 powered may be recommended.
   3. How the hosting should be, and where to host etc, could be another item covered.
   4. It might have recommendation on what kind of SEO tuning or services are required by your firm
   5. The action item may contain how to improve the productivity using cloud bases Apps, interact real-time with your largely social customer base.
   6. Sometimes, the first action item could be signing up for particular listing directory

  

 We cannot afford a due-diligence report now, what can be done?

  Well, that is what head of most companies may feel. I strongly recommend you to get the report done, but if it is still a resounding NO, the next best strategy recommended is to go through the 3 step process to reach from Incubation on Web to Incubation on Social Web to WOW on cloud!